About three months after acquiring software startup Reeazily, MoxiWorks is building its own real estate back-office software system, it was announced on Friday.
About three months after buying software startup Reeazily, MoxiWorks is using its acquisition to build its own real estate back-office software system, it was announced Friday.
MoxiWorks calls the new system MoxiBalance. According to a statement, the product “is designed for brokerage executives looking to streamline and facilitate record keeping in their corporate office.”
The system integrates with MoxiWorks’ other products, such as its customer relationship manager (CRM) and marketing tools, meaning the company now provides a “complete, end-to-end lead-to-close solution.” for brokerages, the statement noted. . MoxiBalance also integrates with other systems, such as those provided by DocuSign, DotLoop and SkySlope.
Jim Smoak, senior director of product management at MoxiWorks, added that the new system “is robust and intuitive, and fully equipped to handle complex back-office reporting for enterprise brokerages of any size.”
MoxiWorks first announced that it was buying Reeazily at the end of October. Reeazily previously partnered with MoxiWorks. At the time of the acquisition, a statement described Reeazily as “an enterprise back-office solution that helps manage real estate transactions across the entire real estate organization.”
This acquisition also came at a time when MoxiWorks was rapidly expanding its offerings. For example, the Seattle-based company – which launched in 2012 and launched its MoxiEngage CRM in 2014 – also announced in October that it was adding new communication tools to its platform. A few months earlier, the company launched both new tools and better brand control.
The company noted that brokerages using the new system can “set up multiple brands and offices and easily connect them to their books,” as well as “design templates for agent-specific commission structures,” among other things.
Smoak concluded that the MoxiWorks team understands “how complex the accounting and back-office process can be.”
“Working with a product that is not only sophisticated and easy to use, but also integrates so seamlessly with your favorite transaction management system,” he argued, “will transform your processes and improve functionality. of your back office”.
Email Jim Dalrymple II