Software developer

Software Developer Squirrels Launches First Partner Program

Squirrels partners include MSPs, VARs, Affiliate Partners, Distributors and Consultants.

Squirrels, the software developer focused on wireless audio and video transmission, has launched its first partner program.

The Squirrels Partner Program invites a range of partners to sell its wireless collaboration and digital signage software to customers. They include MSPs, VARs, affiliate partners, distributors, and consultants.

Squirrels technology available to channel partners includes Ditto, an all-in-one screen mirroring and digital signage solution; Reflector, an AirPlay, Google Cast and Miracast software receiver; and AirParrot, software that adds AirPlay and Google Cast mirroring and streaming to computers.

Tom Crilley is the Director of Communications for Squirrels.

Tom Crilley of Squirrels

“We’ve had unadvertised OEM relationships with hardware manufacturers integrating our software into products and informal referral relationships in the past,” he said. “But nothing has been organized and planned before like this new partnership program.”

Great demand for squirrel technology

Squirrels’ technology solves a problem faced by almost every organization, Crilley said.

“People need an easy and efficient way to collaborate in their spaces,” he said. “Customers love our technology. But we need the regional connections and expertise of channel partners to effectively bring this technology to more people. We see an opportunity not only for ourselves, but also for our partners and their customers.

In 2018, Squirrels had one-time reseller agreements that provided useful insights, Crilley said.

“We did a channel partner audit in the second quarter of this year with the help of an agency,” he said. “In addition, we contacted a number of partners and received valuable feedback. This whole process has given us a deep understanding of what it takes to develop a successful channel partner program. This has reinforced our need for a partner portal, the margins we will provide and the overall structure as we move forward. »

Competitive advantage

Squirrels and its partners will gain a competitive advantage from the program, Crilley said.

“Partners have the flexibility to create customizable service packages with enterprise-class screen mirroring, streaming and digital signage technologies that have been developed and refined for a decade,” he said. declared. “Our technology can be used as a complete AV solution or as an add-on piece to existing AV offerings. With our SaaS retention rates of over 90%, partners can create service and management packages that allow them to benefit from growing and recurring revenue. »

Emily Carle-Hafer is the Director of Channel Relations for Squirrels. She said the new program allows the software developer to foster relationships with more AV/IT experts

“Squirrels partners will have the ability to offer customers our enterprise-level AV solutions and create complete customizable service packages with centralized remote management to drive recurring revenue,” she said. . “Our partners will be able to complement their existing product offerings, and Squirrels will expand its footprint in underserved markets.”